As the traditional audience of production agriculturalists diminishes, Extension educators are being asked to reach new and larger audiences of those who use agricultural products. Our on-demand society is also changing the way these clients expect to receive the information they want. Information providers like the Cooperative Extension Service are now expected to provide the specific fact or piece of data the client wants, at the time and place the client needs it, and in a format the client can use. For many, this is a completely new way of looking at information and a tremendous challenge to our traditional delivery systems. However, it isn't an insurmountable challenge. Distance technologies provide us with many tools we can use to deliver information to new audiences in new ways. These media allow us to take any information, ranging from the generic to the personally-tailored, to an audience of one or millions, at one location or at every home computer, synchronously or asynchronously. The technologies available include traditional print materials, videotapes, satellite broadcasts, compressed video, desktop videoconferencing, Web pages, and on-line learning environments. Each of these media has its strengths and weaknesses, which means specialists need to be trained in the use of each so they can choose the right medium or, more often, mixture of media to reach a particular audience with a given message. Using these media to deliver information effectively is time-consuming, expensive, and requires a team approach. Consequently, Extension educators need to give extra thought to thoroughly defining an audience, designing appropriate materials for that audience, and building a delivery system that's not only effective, but sustainable. Distance technologies are a powerful set of tools, but, as with all new tools, an instruction manual and some practice are necessary to get the most from them. As new audiences demand more from Extension, many specialists will turn to these technologies to educate larger numbers of clientele with very specific types of information. This will not be a simple transition, but given time, support, and experience, Extension specialists can become not only outstanding face-to-face instructors, but outstanding on-camera and on-line educators too.